Services / Channel Strategy
Are you finding it hard to recruit new resellers? Are your partners demanding more from you than just great product and high margins? Are the best resellers working with your competition? Ensure your business proposition is the most attractive to resellers and other channel partners.
Many technology companies have discovered their channel strategy has failed to keep pace with changes in the marketplace - particularly in the fast-growing, fast-changing SMB* sector.
Providing best-in-breed products with generous margins is no longer enough to attract and retain the best channel partners. The market has changed, and quality resellers have evolved from box-shifters to solution providers in order to meet the needs of their clients. Today’s VARs† want true partnerships with vendors who offer genuine business advantage, as well as great products.
You need the latest industry knowledge in order to create the best channel program. You need to know what your competitors are up to, and what the channel really wants. EIMS is a member of the Channel-TEAM™ alliance. Channel-TEAM™ is an alliance of best-in-class vendors of systems and services that can offer you everything you need to improve and manage your channel. Through its membership of Channel-TEAM™, EIMS works with the best channel consultants in the industry to provide you with a one-stop-shop, end-to-end solution. This both brings your channel strategy up-to-date to meet today’s business challenges, and also implements your strategy with go-to-market solutions that enable your business and its resellers to flourish.
Whether it’s benchmarking your channel program against your competition, building your business proposition to the channel, or targeting and recruiting the right channel partners to grow your business, we can help.
* SMB = Small & Medium Business
†VAR = Value Added Reseller = Channel Partner
Key features & benefits
- Create a more successful channel strategy: Leverage the expertise of the industry’s most experienced network of consultants.
- Bring your channel program up to date: Use benchmarking to discover what you have to do to be a more attractive partner than your competition.
- Make your strategy more effective: Embrace the optimum go-to-market strategies, best practices, rules and tools.
- Make your strategy work: We guarantee that you will be able to implement your strategy. Receive our report with clear, practical recommendations for the way ahead. All our recommendations will be ‘do-able’ and cost-effective, with clear metrics to measure progress and to determine if you are being successful.
- Discover how to capitalize on the SMB market, and deliver high growth and profitability, despite the challenges of lower deal values and higher volumes.
Contact us for more details about this service