Ad-Hoc or Ongoing
Whether you need to clean an old data list as a one off project or whether you need a regular process to keep your marketing database in top condition, we can provide you with the right services for the job. Whatever your needs, we can use our standard processes, or create a bespoke service to meet your requirements.
Please note that in this context, data cleansing is not the same as data list cleaning. Data cleansing is a purely technical service that does not involve live telephone calling to cleanse data. Combine data cleansing with our data list cleaning services to get the ultimate in clean, effective marketing lists.
What's your goal?
Examples of data cleansing objectives:
- Address standardisation - proper case all records, move data into the correct fields, standardise all abbreviations i.e. rd to road, st to street etc as well as postcodes. We can also update all addresses using official addressing files (such as PAF in the UK, or Country equivalent) to ensure that your direct mail reaches the customer/prospect.
- Company details - standardise company names on the legal entity name. Optionally use data enhancement to add demographics such as industry vertical, sales revenues, employees, growth rates, etc, to allow data segmentation as well as format telephone numbers.
- Contact details - append a salutation where possible, remove garbage records such as Mickey Mouse and Homer Simpson, standardise formatting to relevant case, and optionally use data enhancement to check validity of email addresses and calculate where blank, link job titles to job functions to allow segmentation, etc.
Example benefits
"Our monthly telemarketing campaigns just weren't producing enough leads to be cost-effective, and we'd hired and fired 4 separate telemarketing agencies; data cleansing services helped us realise that the problem was the data. Now our telemarketing campaigns pay for themselves with a handsome Return on Investment. "
"Since we improved our data using this rigorous and effective process, both our channel partners and our direct sales force respect the leads more, follow-up the leads more, and they are happy to do so because they find it is well worth their time."