Data Consolidation

How do you merge data from multiple sources into a format that's easy to use in marketing campaigns, or to enhance your marketing database?
 
How do you determine your data formatting, data matching, merging and deduplication rules to ensure that the data sources are consolidated in a practical and usable format, and merged in the correct order of priority?

Analyze and Plan

We will analyse all your data sets, and document our recommendations for you to agree so that everything is clear and to your satisfaction before the project proceeds. Then we will consolidate all of your individual data sources into one main file and provide this back to you in the appropriate template for upload into your SAP, Oracle, Siebel or salesforce.com system, etc.

Load and Consolidate

Our in-house data loading tools achieve excellent matching rates, and highly sophisticated merging capabilities ensure that you don't throw away all of the valuable data in your duplicates. We offer a highly cost-effective, fully automated process. Depending on your budget and the value of your data we can also offer the Rolls-Royce multi-stage process, including manual browse-and-review of your data to spot duplicates that machines cannot.

Key Features and Benefits

Our data consolidation helps you to create a more valuable and usable data set:

• Higher match rates mean fewer duplicates and less waste.
• A more intelligent, sophisticated merging process means you lose less of your valuable data in the de-duplication process.
• Our experience will ensure that key considerations are not forgotten, such as how you will merge the data back into your system, thus ensuring you are not embarrassed by 'little' details.
• You can upload the single file into your central database(s) either as a one off project or as an ongoing process.
• Improves compliance with data licensing terms and conditions and extract external data if a licence is not renewed.
• Improves marketing campaign ROI.

Example Benefits

"We had data held in various systems and spreadsheets, with the result that we were maintaining costly duplicates, updating the same information several times, and when we occasionally consolidated data to merge and purge and cleanse data, it was impossible to preserve the best data, because we had no idea which data was the most accurate. Data used to cost us a fortune. EIMS helped us consolidate all our data into one central data mart, which keeps all the other systems synchronised and up-to-date. Now our operations are more effective, and our data is cheaper to maintain."