Data Enhancement

When you segment your marketing data, are the resulting data sets too small to work with because you have the company records you want, but your segmentation criteria fields are sparsely populated?

Or maybe you can segment, but you can't contact your targets because you don't have accurate contacts, emails, addresses or telephone numbers?

Enhance your marketing data

When you need to enhance your data cost-effectively, EIMS can help.

We can improve your data and make it more usable and more cost-effective with data enhancement. We can help you to add the data you need by:

Adding data from external third party sources (data list vendors).
By combining internal data sources (e.g. marketing, sales and service data).
By doing primary research (via telemarketing, web surveys, etc), when you can't find data lists that have the data you need.
By doing secondary (desk) research.

Benchmarking all sources

We can download data from your systems or take data files from your various departments and agencies, and then consolidate your data into a standardised form in order to determine your data enhancement requirements on a consistent, like-for-like basis across all data sets. We will then use external databases to append missing data, to:

Add value to prospect marketing data for better targeting.
Enhance lead data, to make your marketing leads more impressive (particularly good for web leads, but can be used on leads from exhibitions and telemarketing to great effect).

We can even use your own internal data to add value to leads by:

Establishing whether the lead is from an existing customer and
Suggesting which sales person or partner should be dealing with the lead, to assist with lead distribution.

Key features and benefits

Better , more comprehensive segmentation and targeting ability.
Target more highly-qualified prospects.
Improved campaign effectiveness.
Reduce wasted time and money.
Your sales team and channel partners will perceive your leads are of better quality and follow-up rates and sales will improve.
Lead rating , Lead distribution and lead tracking can all be improved using the additional data attributes.