Data Maintenance
Are your campaigns ineffective because your marketing data is poorly maintained and out of date?
Perhaps your marketing database is so well protected by the corporate data police that it isn't used or kept up to date? Or perhaps you simply have to work too hard to consolidate data and cleanse data?
Make the most of what you've got
Don't end up using third-party lists when you should be using your existing data - work with EIMS to protect your investment in marketing data.
Data is your most important direct marketing asset. However, it's only valuable if you use it and maintain it on a regular basis.
Our systems, processes and expertise allow you to achieve direct marketing success the easy way - so you can focus on managing your data strategy, rather than managing your data.
Turn your ideas into action, without getting bogged down in the specialist areas of data and list management. We will work with you to establish a best practice methodology tailored to your circumstances that will help you to achieve a continuously high standard of data quality.
Use any combination of our data services to keep your data in tip-top shape.
Key Features and Benefits
- Accurate, clean and accessible data at all times.
- Track your campaigns and the ROI they deliver
- Easily purchase and incorporate external data sources.
- Incorporate data feeds from all internal touch points as well as your external agencies.
- Fully flexible to suit your circumstances - fully automated, manual processes, or both - as required.
- Independent service - available for your own data via your in-house system, or as a hosted marketing database service available via the web.
Example benefits
"By processing our data every quarter, we have seen a much higher response rate to our campaigns due to our improved data. Our partners are so impressed that they are starting to take data cleanliness and sufficiency seriously too."
"All of our data needs are met by the EIMS outsourced data management service, even our other marketing agencies work with them to improve the effectiveness of their campaigns."