Solving Problems
Do these problems seem familiar to you?
- You think you can merge two data sets - then you discover that the values in the SIC field are incompatible.
- You think you can select your target audience from your data, then you find out 80% of the relevant fields are not populated.
- You want to regularly update your data into a data mart for market intelligence purposes, but your various data sources are so incompatible and inconsistent, that it just seems like too much work.
These are just a few examples of many hundreds of common problems we encounter.
Developing Standards
EIMS can help you develop data standards, data rules and data processes that solve these problems so that they stay solved, and so make the previously impossible - possible.
We can help you develop a maintenance strategy for regularly cleaning and deduping your central system, and for importing new data and updating your existing data.
We can provide you with tools and systems and services that help you implement and manage your data standards, and data maintenance routines.
We can work with you to determine your current data standards and rules, and then update them to meet the unmet needs of all users of your system.
We can help you make your data easier to use, at the same time as making it more effective by ensuring high data quality.
Outsource or in-house?
We can also provide a complete outsourced service:
- Hosting your marketing database.
- Data sourcing from list vendors and 3rd-party brokers.
- Managing data tasks such as data loading, merge and purge, and data maintenance.
- Marketing database functions, such as segmentation, targeting and selects.
- Data extractions and sending data to your partners or mailing house.
- Data integration, to link you marketing database into other systems such as CRM and PRM.
- Or we can even provide a complete suite of tools online - so you don't need any other systems!