Avoid missing the target

When you follow-up a mailing, do your targets say "I don't remember the mailing" or "it's not relevant to me, I'm not interested"?

Whether your target is large ("Finance"), medium ("Insurance"), or small ("Lloyd's underwriter"), high quality targeting can improve your hit rate.
 
Too often, the target you hit barely coincides with the target you want because of poor data, poor segmentation or poor targeting. The result is wasted marketing effort, and "targets" who are either indifferent to your message, or worse, annoyed by it.
 
Do you want to really know if your targeting is working, and get statistically valid feedback on what works and what doesn't, so you can forge ahead of the competition?
 
Do you want to identify the most productive contacts in your target organisations, instead of always going for Directors? Do you want to communicate with them through their preferred medium, instead of always using the same approach?

Work with EIMS.

EIMS will help you cleanse, enhance and condition your data, so that you can segment it into accurate, practical segments. We will then give you tools to use, enhance and distribute those segments amongst your marketing community, making it as easy as 123 to pick the target that's right for them, whether they be in-house colleagues, marketing agencies, or channel partners.

Integrate your communications policy.

You can also integrate your marcomms policies into your segment definitions, to help you manage your communication with your prospects and customers across their entire relationship with your company. You will even be able to prevent spamming and over-use of popular target markets whilst giving local autonomy to your marketing execution teams and partners.