Data Universe and Data Benchmarking
What is your Data Universe? How do you know how much opportunity is out there?
Use data to get the big picture on your market, so you can address it effectively. Ask about EIMS data benchmarking services to establish your data universe.
Understanding the issue
Answer the big questions:
- How big is our [potential] market?
- What is our market share? Where should we focus to beat our competitors?
- Where are the gaps in our focus?
- Where are our sales reps focused? And where should they focus?
- What is our marketing spent on?
- Where do we make [most] money? So where should we be investing?
- Are our sales targets realistic? Or just wishful thinking?
Answer the practical questions:
- How many companies that would benefit from your products and services are likely to buy this year?
- How do you differentiate suspects and prospects from non-starters?
- How do you get the data you haven't got?
- And how do you get the missing data in the most cost-effective manner?
- Is your market share already so big that your growth targets are impossible to reach?
- Or is your share so small that you need your targets to be more ambitious so you can keep up with the competition?
Find the solution
EIMS can help you find the answers, and then take the appropriate action.
After assessing the quality of your data using our Data Quality Assessment service, we can compare your data set to your desired Data Universe, and identify an action plan that will get your data closer to your target universe. We'll plot a complete action plan, including identifying the most relevant data sources to cleanse, enhance and build your marketing data out.
After completing the data universe benchmark, we can help you acquire your target market universe in the most cost-effective manner, and probably save you money compared to doing the process yourself by acquiring only the most appropriate cuts of data from each source; and because we work with data vendors all the time, we can probably negotiate a discount to your normal data purchases.
We will help you to acquire not only the company and contact records that you lack, but also the critical data attributes that you need to identify your target market more accurately using data criteria such as vertical sector, number of employees, sales revenue, etc.
We will also suggest innovative techniques of enhancing data from no-cost sources, or sources that are richer in the relevant data than commercially available sources, depending on your particular circumstances.
Key Features and Benefits
Key Features and Benefits of Data Universe Enhancement
- Real Business Intelligence: Find out how many end-user organizations meet your target market criteria.
- Practical improvement plan: Measure and Analyse the gap between what you've got, and what you've not.
- Improve coverage: Discover the true extent of your channel partner coverage or your market penetration, and where you can grow sales through improved coverage.
- Turn information into Knowledge: Slice and dice data by sector, turnover, and employee ranges and present it in easy-to-understand, intuitive formats according to your territory mapping or by Country.
- Quantify the potential : Sanity check your market opportunities against multiple sources of company and economic data to build a plan that you can rely on.
- Convenience: One-stop-shop for sourcing data across EMEA and the USA.
- Go on to purchase full contact information for the companies or Countries that you are targeting when required.