Do you have your own marketing database that you can use for marketing, or are you tied into a CRM or ERP system that doesn’t allow you to ‘play’ with your data? Do you have a platform where you can consolidate your data to get intelligence, and where you can slice and dice the data to improve your targeting, or are you stuck with the same old lists and the same old results every time?
Our Database Management service enables your marketing professionals to become more effective by consolidating your sales cycle data to make it useful, meaningful, valuable for targeting and easy to access (subject to your security rules).
Whether you want a transactional database or a data mart, the database we create for you can be your repository for suspect, prospect, and even customer data, serving as a more flexible, dynamic and responsive marketing tool to give you a competitive edge. It can be linked to your current corporate database to update pipeline sales data, or it can serve as your primary sales and customer database if you don’t already have one.
We can host your database for you and provide the tools for you to manage it, or you can synchronize it with your in-house database using our standard interfaces to common systems such as salesforce.com™ and ACT™. Additionally, we can develop a bespoke interface to your in-house systems such as SAP™, and Oracle™/Siebel™.
The system is convenient and online. You have access to your database from anywhere via the web. You can export your data into another database of your choice any time - there’s no lock in. There’s help on hand when you need it: we know your system and we’ll help you with it, or do it all for you, whichever you prefer.
The system is safe: Our systems have been tested and certified by some of the world’s most rigorous regimes. They are housed in a data centre on the internet backbone, with backups for everything from power to bandwidth, backed up daily and tested for security by ethical hackers.
Whichever level of data management you choose, there’s no hassle or in-house IT required. We host your data mart in a data center with redundant components, backup power, multiple internet providers, etc.
Key features & benefits
- Spend more time adding value and less time on tedious database maintenance.
- Consolidate: Create a database that consolidates, merges and de-duplicates all your valuable data relating to suspects, prospects, customers, and the sales cycle (including sales people and reseller details).
- Better segmentation and targeting: Increase your sales with easy-to-use data tools to segment data, target and execute campaigns via your sales team or partners.
- Track and manage enquiries, reminders and outcomes.
- Make your data accessible online but secure, using a rules engine to set access rights for sales people, managers and partners.
Contact us for more details about this service