Services / Database Mining & Analysis

Do you have valuable data, but don’t know how to get the most out of it? Are you convinced there are patterns in your data that you could exploit to make your marketing more effective? Let us do the work for you, and help you get more from your data.

You know that using your data wisely could have the biggest impact on the success of your campaign, and yet you don’t have the time to write and run lengthy reports on your data. Or maybe you do, but you don’t have SQL skills or a degree in statistics? Our experts will mine and analyze your marketing and sales data to reveal patterns and relationships that can be exploited to improve marketing effectiveness or efficiency. Data analysis will identify how you can improve the quality and consistency of your data, and tell you when it’s time to clean or build new data.

Let’s take the example of a mail shot. Our client was using a list that had been successful in the past, but was now returning no results. We cleaned and re-built the list, identifying leads as a by-product of the process. We then analyzed the data, and discovered new buying patterns of which the client was unaware. The purchasing decisions for the client’s products had shifted from business to technical end-users. We were able to use the cleaned data and this new knowledge to improve the performance of the list nine-fold! Often, this degree of improvement can only be achieved by data - better creative or new product rarely generates such high returns.

Another example: by mining the client’s data, we were able to focus seminars and events in the areas where their prospects were to be found, rather than asking prospects to travel hundreds of miles to an event, we brought the events to them - and doubled attendance as a result.

We can also host your marketing database, and provide online tools for your marketing team to carry out its own ongoing analysis.

Combine our hosting services with our analysis services, and you can have your own fully-hosted, hassle-free marketing database, secure in the knowledge that our data analysts are on-tap to help you with extra work or tricky technical challenges.

With greater knowledge, you’ll know who to target, and when, where, and how to target them better with your marketing, leading to more effective campaigns and improved sales.

Key Features and Benefits

Data Intelligence is systematically under-utilised by most companies, which makes it the ideal 'low-hanging fruit' to give your company a competitive advantage.

• Understand your customers. Profile your customers and identify behavioural and demographic trends.
• Improve your targeting and segmentation. Improve the cost-effectiveness of your marketing with statistical models that will sharpen your segmentation and tighten up your targeting.
• Place yourself where your customers want you. Spot which channels your customers prefer to use, and be there for them.
• Sell more Discover what really sells your product, and what doesn't.
• See Marketing performance dashboards, with graphical visualization let you make better business decisions, quicker, easier.
• Implement practical, real world actions precipitated by real data