Services / Direct Mail Follow-up
Are you spending hundreds of thousands on creative and mailers? Do you struggle to know if your mail shot made the impact that you had hoped? Do you need to find out why your mailings are not as effective as they were, so you can resolve the problem? Increase your response rate to mailings by having EIMS make follow-up calls.
After your direct mail has been sent to prospects, the human touch can turn latent curiosity into a usable lead. Our experience has shown that this leads to a substantial response increase in results. While we’re on the phone, we’ll find out if your target received the mail shot; whether they remember it (they often don’t); if they read your message, and if so, what they thought of it.
If we discover you’re targeting the wrong people, because the list is not clean, or because your real audience is not who you thought, then we can help you dramatically improve the efficiency of your mail shots by cleaning or building your data for next time.
We can handle the responses to your mail shot, be they coupons, web responses or inbound phone calls, and we can update your database with ‘gone-aways’ to keep it clean and lean.
Our proven methods will help you get the most from your investment. We will assist by driving recognition of your mail piece and help the prospect through the response process.
Key features & benefits
- Increase the effectiveness of your direct marketing by up to 50%.
- Improve the quality of your database and your targeting for next time.
Contact us for more details about this service