Services / List Cleaning
Are your response rates lower than they used to be? Do you get too many returned mail shots and bounced emails? Do your telemarketers tell you they can’t perform because the ‘data’s no good’? Having accurate sales data is essential if you want to achieve the best return from your marketing campaigns - without wasting resources.
Typically, between 30% and 50% of your prospect records become ineffective or useless each year. Consider these examples from D&B™ about the volatility of their business data:
- A new business opens every minute.
- A business goes bankrupt every 8 minutes.
- A business closes every 3 minutes.
- A company name changes every 2 minutes.
- A CEO changes every minute.
So for each year you don’t update your data, you are throwing away up to 50% of your budget unnecessarily every time you run a campaign on dirty data. When you think of it like that, you quickly realize how important it is to clean your data regularly. Dirty data = failed campaigns.
Our List-Cleaning service checks the names, postal addresses, telephone numbers, job titles and emails of your prospects, and confirms whether they are right or wrong. Basic errors are corrected. Our experienced teams will use the most effective combination of calling and email surveys to ensure your lists are accurate and your direct marketing campaigns are more effective.
If you need better targeting, or more data, then consider our list building service instead.
Key features & benefits
- Better targeting means better results. Benefit from our ability to create a quality database and use it effectively.
- More cost-effective campaigns. No more wasting your money on the wrong contacts.
Example benefits
"We spent tens of thousands on mailing campaigns, and each time the return on investment got progressively lower. Eventually we reached the point where our mail-shots did not generate a single response. We used EIMS to clean our list, and not only did we get our response rates back up to where they were 9 mail shots ago, the list cleaning campaign paid for itself in saved postage costs."
Contact us for more details about this service