Basic market research
If you need aggregate data to support your decision-making, and you’re prepared to put up with anonymity in return for more open and honest answers, you need traditional market research. We survey your target audience anonymously about your current or potential products or services. We ensure that sampling is unbiased by randomizing questions and interviewing people in the correct manner. The results are aggregated and made anonymous before being handed back to you.
Market evaluation
If you want a more sales-oriented approach, then our market evaluation will help to combine market research with lead generation. We’ll test the market response to your offerings - and create actionable intelligence that you can use to improve your revenue streams.
Customer satisfaction
Discovering what your customers really think about your products and services requires tact and a high level of conversational skill in order to create the trust and rapport that is needed to elicit honest answers. It also requires the third-party independence that EIMS can offer. We put respondents at ease by adopting an open and flexible approach that picks up on verbal and non-verbal signals and allows customers to say what’s really on their minds, rather than following rigid tick boxes and pre-conceived categories. This ‘free-format’ approach identifies more of the real issues, without compromising your ability to report on the results quantitatively. The results from this approach are more representative of the truth than those gained by other methods, and give you real business intelligence, not just ticked boxes. Ask us for examples to see what we mean.
Best practice assessment and benchmarking
Are you curious to know what your competitors are up to? Do you need to create a new, best-in-class offer, without offering more than you have to? Do you want to improve your sales process, but don’t know where to start? We can examine any aspect of the sales cycle in order to identify key areas for improvement, using our knowledge of best practice deployed by world-leading technology vendors. We can survey your direct sales teams, channel partners and end-users to examine each interface and step in the sales cycle to identify how you can grow your business and become easier to do business with. In liaison with our consulting partners, we can benchmark your partner programs, marketing programs and sales programs against your competition, and tell you what to improve to beat the market.
Lead follow-through
Are you puzzled that your marketing efforts aren’t leading to the level of increased sales that you expected in the field or channel? We can help you discover how many leads are being followed up; whether they buy your products or someone else’s; how prospects feel they are being treated; the accuracy of your pipeline figures; and ways to improve qualification and lead management.
Data mining
Effective marketing data costs a huge amount to create, manage and maintain. But our desk-based research can save you time and money. Better still, we’ll help you use your data to pay its way. We can supplement your own company data with third party industry data on tens of thousands of channel partners and hundreds of thousands of end-users from many US and European databases, building a knowledge power-base to create valuable extra leverage for your marketing. See Database Mining & Analysis for more information.
Consultancy
Sometimes the answers to your questions are in the head of an expert. Some of our Channel-TEAM™ partners are the most experienced and knowledgeable consultants in the industry, with industry awards for thought leadership and influence. With up-to-date experience of benchmarking vendors’ partner programs, and marketing programs, consultants can often give you answers in a day or a week that would otherwise take months.
Workshops
Sometimes the answers are all in your head, but you need a skilled and knowledgeable facilitator to help you get them out, and to clarify what may seem obvious inside your head, but sounds jumbled when you try to articulate it for others. It might seem like you’re paying us to take your watch and tell you the time, but some of our clients have said our one-day workshops are ‘better than 2 days at Cranfield’. Well, we don’t know about that, but we do know they’re good value!
We also run a range of training workshops on a number of topics, from best practice telemarketing to marketing methodologies. Call us to see if we can provide a workshop that works for you.
Contact us for more details about this service