Services / MDF Management
Do you allocate thousands or millions of dollars to MDF , only to see the funds stagnate due to low uptake? Do your MDF dollars fail to deliver ROI, because they are not being spent on effective marketing activities that will generate revenue for you? Do you suspect that your MDF is being spent inappropriately, and you want to take control? Use EIMS’ MDF management services or online tools to ensure your MDF generates the maximum return from resellers.
Despite providing substantial funds for marketing development, many technology companies end the financial year with under-spent budgets and missed opportunities as a result.
It’s easy to understand why. MDF can be complex and costly to manage. Worse still, if the whole process doesn’t run smoothly, it can earn a bad reputation amongst the partner community and quickly become a disincentive rather than an aid to accelerate success. For many partners, MDF isn’t worth the time and hassle. Whether you need to upgrade and improve your MDF program, or you simply need support to make your current program work better, EIMS can help.
EIMS introduces a smooth-running and flexible Web 2.0 collaboration process that ensures effective use of every marketing dollar. As well as being fast, simple and responsive, our MDF service provides transparency and valuable business intelligence on what works best, providing a virtuous feedback loop. Result: your MDF generates a greater ROI than ever before. Our service can work standalone, or in collaboration with your in-house solution.
Our use of the term MDF includes Marketing Development Funds (MDF), Joint Marketing Funds (JMF), Co-Op marketing funds (CMF), and Market Development Funds (MDF).
Key features & benefits
- Drive better returns from your MDF allocation.
- Increase uptake: Let us help you make the system quicker and easier for partners to use.
- Relieve your marketing team of the administrative burden: Outsource some or all of the process to us, from handling approvals and managing claims right through to reimbursement of funds.
- Better tools for better results: One of the best examples of Web 2.0 in action allows us to collaborate with everyone effectively, from partners to marketing vendors, and from your marketing managers to your channel managers. Our solution ensures MDF is distributed quickly and used effectively.
- Ensure compliance: We’ll screen applications following your rules and policies, to check suitability, ensure fairness, and optimize allocation to the most deserving applications.
- Stay informed and up-to-date: Your company and your partners can check on the status of applications in real-time and stay informed by automated email updates.
- Know where you get your ROI: Generate reports to check application numbers, activity types, outcomes and which partners have used MDF most successfully to generate new business.
Contact us for more details about this service