Services / Methodologies

You want market intelligence, but are you worried that it won’t be cost-effective? Are you concerned about ‘cutting-corners’ because you need to ensure your market-intelligence represents what’s really going on? The right expertise and tools are vital to achieve cost-effective results that give you a meaningful representation of the truth, without wasting your budget.

Whatever type of market intelligence you need, EIMS will offer you the right tool for the job to make sure you get the biggest bang for your buck by:

• Focusing only on what you really need to know.
• Using the most cost-effective method to get the information you need.

Need to know

What do you really need to discover? Who should you ask to be sure you have the right answer? How many people do you need to ask? And how do you get to them?

Without a careful focus, it’s possible for you to waste large amounts of money on pure research by speaking to the wrong people, asking unbalanced questions and collecting inconclusive data that tells you nothing of value.

EIMS’ philosophy is that ‘management information is useless, unless it precipitates management action’. EIMS uses the correct methodologies for each report to ensure we focus on the information you really need to make the decisions you have to make, minimizing costs, while maximizing the quality of the results.

The right approach

Sometimes you need to do original research to find out what you cannot otherwise know. Other times you can make use of work that has been done before, to save time and money. We help you make the right choice.

• Primary Research: We combine our experience with yours to achieve the optimum response rate using the right medium. Email surveys can be an affordable and useful tool to run surveys. However, when more complex answers are needed, then you need our outbound telemarketing professionals, who are highly skilled at drawing out honest responses without skewing the results.
  
• Desk Research: With access to databases from around the globe, which, when combined, contain hundreds of thousands of resellers, and millions of end-users. EIMS can use intelligent data mining and desk-research to dramatically increase the scope of your research whilst decreasing the cost. We can identify partners to fit the profile you need, find out more about them, find gaps or synergies in their portfolio for your product set, discover more about your competitors’ resellers, or research the end-user market place to provide leverage and market intelligence. We can also use Desk Research to create a target group for your Primary Research so that we focus the maximum resources on the right target people, and waste minimum effort getting responses from the wrong people.

Contact us for more details about this service