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Channel Event Management

Do you need to drive up visibility with your partners? Or drive your partners to do more local events that actually work? Do your events give you poor or immeasurable results in return? Turn your channel events into profit. Swap stress for streamlining, and business cards for genuine leads.

Sometimes your events prove to be a magnificent, wonderful…waste. They cost vast sums of money, drain your time and resources, and ultimately deliver little more than a bowl of random business cards that are ignored until they go cold [if they were ever hot]. Sometimes your event goes smoothly, but not enough hot prospects turn up. Perhaps this is because you left it too late to get a slot in their diary, or because you pushed what you wanted to say, not what they wanted to hear, or maybe because you didn’t target the right audience. Doing events within the channel takes these challenges and multiplies them by the number of partners doing events!

Properly organized channel events can provide a unique and cost-effective opportunity to create a ‘buzz’ among a large target audience in a short space of time. However, making channel events succeed requires long-term planning, and understanding of what works and what doesn’t and expertise in execution. Whether you want to run a road-show to make your brand more visible to your partners OR drive your partners to run thousands of smaller local events across the globe EIMS can help.

EIMS gives you the people, processes and time to ensure your events pay their way. We provide you with interactive tools that manage the process end-to-end, so you can relax in the knowledge things are running smoothly, saving you hours of admin time while working intelligently. It’s this attention to process that allows us to scale the organisation of successful events into the channel. To hear more about how we helped a major networking vendor run a successful road-show event across EMEA or how we helped another top 10 technology vendor win millions of incremental revenue via 'Lunch & Learn' events just click on the link.

Ultimately you’ll generate more genuine leads and better PR with your partners by working with EIMS!

Key Features & Benefits:

  • Be visible to your Channel Partners: by running co-branded local events or providing mobile events that help your partners make an impact locally that they wouldn’t otherwise be able to afford to do.
  • Peace of mind. Because we have the expertise, experience, processes and resources to ensure a successful event, you know we’ll do it right.
  • End-to-end assistance for you and your partners to keep your event management on track to achieve crucial timings, without leaving you in the lurch.
  • Be on time. The structured, organized approach and online tools will help you to book the ideal events, speakers and other resources - before diaries fill up.
  • Make it happen predictably and reliably even in the channel. Our easy-to-use web-based software will enable you to mail/email invitations, and automatically ensure responses are promptly and professionally handled using a range of response handling mechanisms.
  • Integrated follow-up. Once the event is over, you can use our system to track leads back into your business, following up on delegates that attended, as well as generating latent interest from those who missed the event, or you can export them into your own CRM.
  • Deliver a return you can shout about: by running Best Practice events and using our lead tracking tools and a little human touch you can ensure closed loop data is captured consistently and results are impressive!

Contact us for more details about this service on +44 1202 555533.

Case Studies

Title and Description
  • Dell Channel - Channel Services, 'Lunch & Learn' Channel Events

    Dell Channel - Channel Services, 'Lunch & Learn' Channel Events

    See how Dell utilised EIMS’ channel events service to drive partners to run successful Lunch and Learn events and delivered impressive and demonstrable returns...

    Request Case Study

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