Generate Demand

Are you struggling to get a consistent flow of relevant enquires in sufficient volume? Do you suffer from mixed quality of marketing enquires? Do enquires currently go to waste because your demand gen activities create peaks and troughs in traffic that your sales teams can’t cope with? Does your sales team require feeding with more, better quality leads? 

Most companies generate demand in many different ways; social media, events, e-mail broadcasts, traditional direct mail, media adverting, PR and more. Few know which source delivers them the best return, few can say with confidence which they should invest more in and which should they stop investment in altogether. EIMS’ approach to demand generation keeps the end goal front of mind, i.e. what is the total cost of generating a well qualified pipeline from end-to-end and how can that be continuously improved?

Employ us simply to help create incremental demand or give the whole problem to us from demand creation, to response management, to nurturing, to taking your IT sales leads all the way to close with our quota carrying inside sales offering or helping your channel close leads with our outsourced channel management solutions. What better way to make sure that we’re motivated to drive the maximum return at every stage of the process than to make us responsible for achieving the end revenue goal within a specific budget!

By measuring each channel’s effectiveness right the way to closed revenue and giving you the power to report ROI by demand gen activity [or source] EIMS will help you refine the effectiveness of your technology marketing activities over time. Helping you to identify savings much further back in the IT marketing process.

The only bit EIMS doesn’t do is creative. We’re not built that way, but we understand its value and have excellent creative partners with a proven track record in the Technology space. 

Key features & benefits:

• Create incremental demand for your products, solutions and services by employing EIMS to tap into underutilised channels for demand creation
• Reduce duplicate enquiries with EIMS’ de-duplication process- only pay for unique leads
• Get more bang for your buck by pooling your marketing and sales spend with one partner and  benefit from a more holistic approach to achieving the best return for your spend.    
• Flatten the flow of enquires and maximise your chances of a high quality sales engagement by using EIMS’ proven IT lead generation techniques to smooth out troughs in inbound traffic

Contact us for more details about this service or click through to our response management service to see how you could combine our demand gen services with an integrated approach to ensuring a smooth sales engagement.