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Data Services

Data matters, because targeting matters. Targeted data can halve your costs, and double your results. Data is your most important direct-marketing asset; more important than creative or how many calls a day your telemarketers make, or even the quality of your marketing message. If you doubt this, consider the following example:

Send a handwritten letter to owner-managers and chief executives of successful companies, and you'd expect to sell one or two Ferraris. On the other hand, send the most beautiful Ferrari brochure to retirees living on the basic state pension, and you'd probably sell none. That's the importance of data: if you're talking to the wrong people, you're wasting your breath [and your creative, and your messaging].

Data can be a tricky and tedious business as mistakes are easy to make and expensive to rectify. EIMS ensures that your data gives you maximum value with minimum hassle. Our attention to detail, our tried-and-tested data manipulation processes, and our well-developed data quality checking procedures all give you peace of mind. We document your requirements and our procedures, so you can see what's happened to your data, and have confidence in the quality of our work.

Our data services are simple. We help you to increase your direct marketing effectiveness or channel initiative by helping you get the right data, at the right quality, to maximise the return on your campaigns.

Use our data services to keep your data in tip-top shape, so your direct marketing makes more money with less effort. Here is an overview of the data services available through EIMS.

  • Data strategy
  • Data consolidation
  • Data quality and data sufficiency assessment
  • Data universe and data benchmarking
  • Data sourcing
  • Data enhancement
  • List cleaning and building
  • Data targeting / target marketing
  • Data maintenance
  • Data de-duplication
  • Data matching & merging
  • Hosted marketing database
  • Telephone preference service

Contact us to ask for a copy of our data white paper "How to build a marketing database", or discuss any of our data services with us.

Case Studies

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