The decision to outsource core business development activities such as lead generation, channel development and even sales desk functions is nearly always set to divide opinions; typically between those that have had a bad previous experience and those that have had a good one.
No doubt there are good and bad agencies out there and a key ingredient to success is choosing the right partner. We’ll be releasing a second white paper shortly on this particular subject - ‘The inside-track on how to test, evaluate and select a truly excellent partner’.
Putting aside agency selection for a moment, if you do find an excellent agency partner, there are some very attractive benefits to an outsourced model. Here’s our top 6:
- Scalability [without internal headcount]
- Speed of Implementation
- Reduced Risk