The decision to outsource core business development activities such as lead generation, channel development and even sales desk functions is nearly always set to divide opinions; typically between those that have had a bad previous experience and those that have had a good one.…
The use of telemarketing to generate highly qualified leads for technology solutions is no doubt a mature, established approach to lead generation. True, it’s never been the coolest part of the marketing mix [that crown used to go to creative and now sits with social media] and yet it has the ability to achieve very high, demonstrable returns…
The technology sector has become far more competitive as budgets naturally become tighter. However, it is crazy to think that there is no business out there.…