This month's webinar
Digital Fundamentals: Maximizing Paid Media ROI
In this webinar, Ramon and Daniel will take you through the fundamentals of B2B paid media, from common missteps to strategies for maximizing (and measuring) ROI.
What You’ll Learn:
- Some of the most common missteps B2B companies make when executing paid media campaigns (and how to avoid them).
- Why B2B and B2C paid media approaches differ, and how to understand the B2C bias built-in to many ad platforms.
- How to use mid and down-funnel data, from lead activity to BDR call feedback, to improve campaign performance & reporting.
- Insights from a real-life case study, where EIMS paid media activity uncovered pain points deep in a client’s funnel.
Register now to watch “Digital Fundamentals: Maximizing Paid Media ROI” webinar, and get ready to level-up your paid media game.
Sales Director, Digital Services
Head of Strategy, Digital Services
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