IT sales and marketing can be a challenging and competitive environment. With the internet offering such a vast wealth of knowledge to help [or hinder!] you, and with so many methods of sourcing agencies, we decided to cut to the chase, strip out the uneccesaries and help you by sharing some of our key industry insights.
With 20 years experience in multi-lingual, highly effective channel, lead generation and inside sales services, working across EMEA, APAC and the US, we feel we have some valuable intelligence to share. We hope that you find some useful articles which can help to enhance your business today.
Part 1 of 3, this paper focuses on the planning, strategy and data quality required when building a marketing database.Download
Part two of this three-part white paper which addresses how to build a high quality marketing database. This section looks at the Implementation part of building your marketing database.Download