Our Whitepapers

IT sales and marketing can be a challenging and competitive environment.  With the internet offering such a vast wealth of knowledge to help [or hinder!] you, and with so many methods of sourcing agencies, we decided to cut to the chase, strip out the uneccesaries and help you by sharing some of our key industry insights. 

With 20 years experience in multi-lingual, highly effective channel, lead generation and inside sales services, working across EMEA, APAC and the US, we feel we have some valuable intelligence to share.  We hope that you find some useful articles which can help to enhance your business today.

Building a Winning Marketing Database: Planning, Strategy & Data Quality
Building a Winning Marketing Database: Planning, Strategy & Data Quality

Part 1 of 3, this paper focuses on the planning, strategy and data quality required when building a marketing database.

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Building a Winning Marketing Database: Implementation
Building a Winning Marketing Database: Implementation

Part two of this three-part white paper which addresses how to build a high quality marketing database. This section looks at the Implementation part of building your marketing database.

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Building a Winning Marketing Database: Maintenance & Marketing
Building a Winning Marketing Database: Maintenance & Marketing

In this chapter we focus on data maintenance, quality assurance, integration, marketing and management...

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Why [& When] to Use Telemarketing?
Why [& When] to Use Telemarketing?

Why telemarketing is the second most powerful marketing tool in the world.

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Benefits of Outsourcing Telemarketing, Telesales & Lead Management
Benefits of Outsourcing Telemarketing, Telesales & Lead Management

What to consider when implementing a lead management program to generate, nurture & qualify sales leads.

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The Role of Nurturing in Sales & Marketing
The Role of Nurturing in Sales & Marketing

How to streamline your sales funnel by delivering 'sales ready' leads at the right time.

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How to be a Lead Generation Champion
How to be a Lead Generation Champion

A guide to best practice in telemarketing lead generation.

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